Educate patients about premium IOLs without blowing up your schedule

In our busy North Florida practice, more than one-third of our cataract patients choose femtosecond laser-assisted cataract surgery, a toric IOL and/or presbyopia correction.
Our “conversion rate” is well above the national average because we educate every patient about lens options, and we have been able to do that without increasing chair time or slowing down the schedule.
Patients who are electing a more expensive, premium refractive IOL expect to have a premium experience. And to me, that means minimizing wait times. Just like I value my time, I am (Read more...)

Full Story →