Bollé Brands Selects Alida to Drive Innovation and Growth Fueled by Customer Experience
PARIS--(BUSINESS WIRE)--Alida (formerly Vision Critical), creator of the world’s first CXM & Insights Platform, today announced Bollé Brands, a leading eyewear and head protection group, has chosen Alida to help the company drive elevated customer experiences and inform its growth strategies for their sportswear and lifestyle products. “At Bollé Brands, 2 of our key strategic pillars are E.P.I.C and Consumer First. E.P.I.C, which stands for Excellence in Product Innovation and Creativity, a