In this Healio Video Perspective, Cynthia A. Matossian, MD, FACS, and David Evans, PhD, MBA, discuss which factors draw potential clients to a particular practice and how practice owners can stand out in the digital space.
“Even if a consumer gets a word-of-mouth referral, they go to Google, they search your name, they look at your website, they check out your reviews, they check your social media, and then they go back to Google and look at your competitors,” Evans said.