MARCO ISLAND, Fla. — In this Healio Video Perspective, Erin Powers, vice president of global marketing and product strategy at BVI Medical, describes the importance of a personal brand and how to project authenticity on social media.
“This is something that transcends whatever your function is, whatever your education is,” Powers said at the Women in Ophthalmology Summer Symposium. “It’s becoming more and more important for patients, for prospective employers, and it’s just something that we have to do.”
During a discussion with Wayne Caulder, head of