In this Healio Video Perspective, Cynthia A. Matossian, MD, FACS, and David Evans, PhD, MBA, explain the role that pay-per-click advertising can play in promoting a practice online.
Their discussion includes how to measure the efficacy of a pay-per-click campaign and how ophthalmologists can keep track of the return on investment (ROI) of a campaign.
“The best way to measure the ROI is to look at the cost of all the clicks together and see how many leads and how much surgery has derived from the pay-per-click campaign, because you (Read more...)