Click here to read the Healio Exclusive, “Ophthalmic innovation: Growing a product from idea to market.”
A few years back, one of my surgical partners, Michael Greenwood, MD, and I had an idea for a product that would make things easier for our patients and us. That idea was to show patients what we mean when we discuss lens implants.
This was around the time when virtual reality headsets were becoming more common for personal use, and we both received them as gifts. We started talking about this idea of building out a software program that could communicate to patients what we know about the